Kenya focuses on the tourism market in South Korea
The Kenya Tourist Board - KTB which is the leading tourism marketer for Kenya has extended its drive to South Korea to persuade tourists as it receives even more tourists from its upcoming markets.
The KTBoard is leading 8 companies on a city road show for 2 day that is 26th and 27th February in Busan as well as Seoul.
Muriithi Ndegwa the Managing Director of KTB said that this country as a tourist destination is moving on its latest upgrade as the best safari destination in the World as was voted during the World Travel Awards –WTA; to showcase its tourism.
He added that the road show is going to offer a business networking platform for the trade between Korea and Kenya so as to boost penetration, knowledge and distribution of the different tourism products offered by Kenya.
Ndegwa said that Kenya has shown an outstanding growth from this Korean market in the last couple of years with an increase of 28% recorded registered in 2012, making 9,422 arrivals in comparison to the 7351 tourists who were registered in 2011
He also mentioned that the start up of Korean Air serving into Kenya 2 times every week has also added momentum to the rise of this Korean market.
Mr. Ndegwa went ahead to say that they are also increasing the number of marketing strategies for this market.
He mentioned that since Korea is the fourth largest economy in the whole of Asia, it has the potential to enhance the number of tourists visiting Kenya.
The minister pointed out that Korea is as well joining the association of upcoming markets that the country is devoted to and KTB has focused a lot of effort to attract even more tourists. As part of the efforts to increase the number of tourists, Kenya is as well escalating her marketing activities in upcoming markets like the Middle East plus China.
In the meantime, the Kenya Tourist Board carries on to seriously market golf as one of the main tourism products and is now taking part in the Rhine Golf Fair held in Germany.
This Rhine Golf Exhibition held in Dusseldorf is among the biggest golf fairs in the whole of Germany, to be held in 2014 starting 21st to 23rd February. 1800 lovers of golf are expected to attend this 3 day occasion which is going to be attended as well by exhibitors coming from 26 various nations.
KTB is going to use this opportunity to display the golf products of Kenya so as to woo GolfculTour a golf tour operator as well as Leisure Lodge Resort the number one golf hotels on the South Coast.