The Kenya Tourist Board (KTB) is currently on a prolonged marketing assignment within the Gulf, finishing visits to Abu Dhabi as well as Dubai and on the weekend visiting Doha Qatar’s capital.
The Gulf region is of increasing significance for Kenya because the bigger number of wealthy expatriates working within the UAE, Kuwait, Oman, Bahrain, Saudi Arabia as well as Qatar, offer an important attraction of potential clients, other than the citizens of the countries interested in escaping the scotching summer heat and take pleasure in the beautiful beaches of Kenyan coast or visit the safari game parks. The UAE is connected to Kenya from Sharjah, Dubai as well as Abu Dhabi by Etihad, Kenya Airways, Air Arabia, Emirates, Kenya Airways, and RwandAir that has traffic privileges in Mombasa as well as Dubai in their flights from Rwanda’s capital Kigali. Also Saudia is serving into Nairobi from Jeddah plus Riyadh, Oman Air connecting from Muscat and then Qatar Airways linking from Doha, all offering quick connections at normally amazing special airfares. KTB has together with their marketing mission recently released a media statement that included some of the highlights below.
UAE, a rich ground for the tourism products of Kenya offering
The Kenya Tourism Board (KTB) carries on with its one week camp within the GCC countries in search of a share of the outgoing travelers within this region. KTB throughout the past Two days reached more than One hundred Destination Marketing Companies (DMC) in Dubai as well as Abu Dhabi with an aim of increasing information about Kenya and creating direct contacts with the various travel trade companies associated with KTB.
Abu Dhabi which possessed a sizable town from DMCs is the heart of the UAE’s oil plus gas industry, hence a wealthy city in which travelers are eager to enjoy luxury as well as special products as provided by Kenya. KTB verifies that the emphasis has been on marketing luxury areas of Kenya to the actual trade to a populace whose extra income is considerably high. Within Dubai, where the most of travels into Kenya in this region begin, the people here are more knowledgeable about Kenya’s tourism products however KTB was willing to focus on the new aspects in this trade. To this point, Dubai has in the past Three years shown the biggest percentage in progress with figures doubling during the past 24 months.
KTB in addition had a chance to present to select media within the region a review of Kenya with particular concentration on tourism. KTB affirmed that Kenya is dedicated to safeguard her visitors and also appreciated the assistance of media within the region through continued coverage on the Republic of Kenya particularly through sports activities such as the latest Dubai Sevens and a number of documentaries plus features on Kenya that had raised Kenya to the international map.
talking to the DMCs from a city Hotel within Abu Dhabi, H.E Mohammed Gello the Ambassador Kenya to the UAE, praised the Ministry of East African Affairs, Commerce and Tourism which through KTB was searching for the UAE clients. He advised KTB to continuously maintain profile within the region as other rivaling destinations have discovered this same market. He pointed out special places within Kenya such as Nyeri where Queen Elizabeth was declared queen as well as where the legendary Baden Powell leader of the Scouts movement was buried as part of the untold stories of Kenya emphasizing the need to promote the other products besides the wildlife and beautiful beach. the Ambassador also mentioned the connection of Kenya with UAE as running back to many year through the coastal relationship however had been solidified recently through opening of foreign mission headquarters in these two nations.
