African Safari

Voting for Routes Africa Awards now Open

Voting for the 4th regional heat of 2014 Routes Marketing Awards is currently open, and also airlines coming from inside the African region are now being inspired to take into account the effective use of the marketing activities by a destination or the airport during the past twelve months while selecting who should be nominated.

Winners of these awards, that acknowledge the marketing performance of the different African airports, are going to be announced in the Routes Africa Networking Evening that is going to be held on 23rd of June; it will be a Monday, at the Victoria Falls.

The once a year Routes Marketing Awards are well known as the Aviation industry's most esteemed awards since they are not only voted for bust also judged by the community of airline network planning. They offer the airline community an opportunity to have their choice regarding which tourism authority and airport they feel offers the best all round marketing services for them no matter if it pertains to their specific relationship, successful results, data and info provision or innovative strategies to set up new or even maintain and also develop the existing routes.

All these significantly desired awards are a good way for the winning the airports to possess a reputable recognition that they can talk about with pride to their clients plus other stakeholders in the industry. Tanzania’s Kilimanjaro International Airport was declared as the winner of the 2013 African heat and during her speech the Business Development Manager of Kilimanjaro Airport's Development Company Christine Mwakatobe mentioned that his has been among the most remarkable evenings for them at Kilimanjaro International Airport to actually win this great award. She went on to thank all of the different airlines that serve this airport for actually voting for them in this process and pledged the airlines commitment that they will continue working together with all their partners. She appreciated them for trusting this airport and even believing in it and giving it this glorious opportunity to demonstrate to the rest of the African continent what they are doing at Kilimanjaro International Airport.

The 2014 awards are going to be divided into 3 categories as listed below:

- More than Four Million Passengers

- Less than Four Million Passengers

- Best Destination Marketing Campaign

Then the overall winner of the 2014 Routes Africa Marketing Awards will be instantly shortlisted, together with the winners of the various other regional heats going on in the year at the other Routes events, for these World Routes Marketing Awards that ate going to be publicized in the month of September in Chicago.

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