Who is Destination Africa?
Destination Africa Pty Ltd in South Africa was formally registered in February 2014. After years of co-operation between Scott Edkins in South Africa and Rune Engstrøm in Norway, we saw the need for a new DMC, in South Africa, 100% focused on agents and operators
Scott Edkins is the owner of Ascot Golf Tours, which was established in 1996 and has been a leader in its field for many years. Ascot’s Golf Division won the prestigious award, “Best Golf Tour Operator Africa 2016”, at the World Golf Awards.
Rune Engstrøm is former Sales Manager of GozoReiser. This company started from scratch, and soon became the leading Norwegian tour operator to Malta.
Destination Africa has built a wide network of agents, who is now starting to book South Africa through us. We have also gotten agents, who did not sell South Africa before, to include it in their program. Our focus has been the Nordic market, but we also have clients from Malaysia, USA, UAE and other countries
Our network of agents in Norway is very wide, and agents feel comfortable working with us. We have a professional staff in South Africa. Rune Engstrøm is based in Norway, working with agents and operators up here. This enables agents with little knowledge of South Africa, to talk with a DMC, with representation in Norway, speaking Norwegian.
So far, we have focused on the lesser visited towns of the Western Cape. This proved a success when we took 10 travel agents on an educational before Indaba in May 2017. We had a waiting list for this trip, and already plan new educationals in 2018. We do all parts of South Africa, but try to look for the hidden gems.
In January, we started marketing the final round of the World Rallycross Tour 2017. Cape Town will host this event for the next 5 years, which will bring lots of extra people to the region. Some of the top drivers have contacted Destination Africa and asked us to make packages for their fans, of course in cooperation with local agents, due to our ticket allocations and contracted hotels.
We decided when we started to be a 100% B2B operator. If we get direct requests from clients, we always handle it through a local professional travel agent in Norway.
Our company is based in South Africa, with consultants also in Norway and New Zealand
Rune Engstrøm & Scott Edkins
Thesen Island, Knysna